Our editorial standards

Last updated: 15 October 2026 · iPredicta · ipredicta.co

Every article on iPredicta is now read and approved by an editor before it is published, and nothing goes live automatically. Since 4 September 2026 we record which editor approved each article and when. Articles published before that date went through earlier versions of this process, and not all of them carry an approval record.

What iPredicta is

iPredicta is an information and comparison site about prediction markets, operated by Prediction Media Ltd. We explain what markets are asking, show prices from different venues side by side, and help readers understand what those prices mean. We do not run a market, hold money or place trades.

How an article is made

Our articles come from two places:

Staff and contributor pieces, written by named writers. The writer is named on every article.
Data-led pieces, drafted with the help of AI tools from live market data we collect. These carry the byline iPredicta Research rather than a person’s name, because no single person wrote them.

Both kinds go through the same steps before publication:

Automated checks. Every figure is matched to a real market, links are tested, and pieces that make unsupported claims are rejected before a person sees them.
Editorial review. An editor reads the complete final article, with every link, and checks the cited markets are open and the prices are current.
Approval. The editor approves the article by name. We keep a record of who approved each article and when.
A final price check. Prices are re-read immediately before publishing. If a price has moved enough to change what the article says, it goes back to the editor instead of being published.

Articles by iPredicta Research

An article bylined iPredicta Research is drafted from live market data, fact-checked, and approved by a person before it is published. A draft that fails the fact-check is not published. Each one is reviewed by Lottie Nimmo, our chief executive, and says so under the byline.

Prices and market data

Every market price has a time. Articles that quote prices carry a market snapshot line giving the time the prices were read. Prices move after that, so our live market pages may show different figures.
Every price names its venue. We say which exchange a price comes from. Polymarket runs two separate platforms, so we always say polymarket.com or Polymarket US, because their prices can differ.
One side of the market, consistently. Within an article, prices are quoted from the same side of each market’s order book, so figures can be compared fairly.
Same question, same rules. Before we compare two markets, we read each venue’s own settlement rules. If the rules differ, or we cannot read them, we do not present the markets as the same question.
Where a venue accepts you. Our offer units for an exchange are shown only where that exchange accepts users, based on your location. Links inside articles are not gated this way.
No promises about outcomes. A price is the market’s current estimate, not a forecast we stand behind. We never describe a trade as guaranteed, risk-free or a sure thing. Trading on any market carries a risk of loss.

How we use AI

We use AI tools to help draft data-led articles, to explain markets in the app, and to create article illustrations. AI never publishes anything: a person approves every article. Our illustrations are made under a rule that they show no real people and contain no text. A small number of older images still carry text and are being replaced.

Facts and sources

Our guides make claims about rules, regulators and venues. Some of those claims are recorded with the date they were verified and re-checked on a schedule, because rules change. Our guides are moving to this system.

How we make money

We may earn a commission when a reader opens an account through some of our links, and pages carrying those links say so. We do not say which venues pay us. Commercial relationships never decide what we cover, which prices we show, or what an article concludes, and no exchange pays for editorial coverage.

Corrections

If we get something wrong, we correct it. Some corrections are scheduled in advance, for example when a rule we describe is due to change.

Contact us

To report an error or ask about our standards, email support@ipredicta.co.

iPredicta is a trading name of Prediction Media Ltd, registered in England and Wales (company number 17172003). Our content is information, not financial advice, and is for readers aged 18 and over.