iPredicta compares live prediction-market prices side by side. The same event is often priced differently on Polymarket and on Kalshi, and we put those prices next to each other, with the market context that explains the gap, so a reader can see what the money actually thinks.
Who runs it
Founder and Chief Executive, iPredicta
Lottie Nimmo is the founder and chief executive of iPredicta. She has spent over fifteen years in digital media, brand strategy and the online betting and gaming sector, starting her career at leading UK PR agencies before moving into senior marketing and commercial roles in gambling. She has worked across the UK, US, Sweden, Portugal and Brazil, launched six UK betting brands, and previously founded BestofBets.com, an affiliate platform in the sports betting category. Her earlier agency work spanned financial services, utilities and luxury goods. She founded iPredicta in early 2026 to build the discovery and intelligence layer for prediction markets.