About

About iPredicta

What we do, and who runs it.

iPredicta compares live prediction-market prices side by side. The same event is often priced differently on Polymarket and on Kalshi, and we put those prices next to each other, with the market context that explains the gap, so a reader can see what the money actually thinks.

Who runs it

Lottie Nimmo

Lottie Nimmo

Founder and Chief Executive, iPredicta

Lottie Nimmo is the founder and chief executive of iPredicta. She has spent over fifteen years in digital media, brand strategy and the online betting and gaming sector, starting her career at leading UK PR agencies before moving into senior marketing and commercial roles in gambling. She has worked across the UK, US, Sweden, Portugal and Brazil, launched six UK betting brands, and previously founded BestofBets.com, an affiliate platform in the sports betting category. Her earlier agency work spanned financial services, utilities and luxury goods. She founded iPredicta in early 2026 to build the discovery and intelligence layer for prediction markets.

In the press

Richard Hopkins, Red Bull's former head of operations and a McLaren mechanic in the 1990s, has spoken to the press about Formula 1 through iPredicta.

All press coverage

Follow iPredicta

Market moves, explainers and short videos, on the networks below.

How iPredicta produces its editorial